Blackpool Football Club and its partner LeoVegas will be showing their support for Safer Gambling Week during the club’s upcoming League One fixture against Shrewsbury Town on Saturday. 

LeoVegas’ usual branding， which appears on Blackpool’s shirts， will be replaced by key messaging and logos surrounding Safer Gambling Week during Saturday’s match. 

Safer Gambling Week started on Monday 13 November and will run until this Sunday， which has seen collective efforts from the gambling industry， government and regulators promote responsible gambling. 

Blackpool has claimed it is “the only club across the EFL showcasing the safer gambling messaging on their front of shirts this weekend.” 

LeoVegas Group Director of UK and Ireland， Sam Behar， said: "Responsible gaming is at the heart of our offering at LeoVegas.  

“We are incredibly proud to work with Blackpool and to make sure all fans understand the range of tools we have on offer to ensure our players keep their play safe.  

“Safer Gambling Week is an important time of the year and， as such，Online Casino Games ensuring that we replace our logo on the front of shirt to promote the week was crucial to us at LeoVegas. We thank Blackpool for their ongoing support for this week and for how we communicate our commitment to responsible gaming." 

Blackpool FC COO Jonty Castle added: “Safer Gambling Week is an important nationwide initiative， which both ourselves at the football club and LeoVegas wanted to bring to the forefront of people’s thinking this weekend. 

“Raising awareness on the importance of safer gambling is vital， and Saturday’s match will see us promote this in a unique way， with LeoVegas replacing their front of shirt sponsorship with the ‘Safer Gambling’ logos. Alongside crucial information， support and advice being spread across our website and social media platforms， the key messaging surrounding Safer Gambling Week is being circulated as far and wide as possible by both ourselves and our valued partners at LeoVegas. 

“We thank LeoVegas for their ongoing support and for the kind donation of their front-of-shirt sponsorship to such a worthy cause this weekend.”